What is FIRSTbenefit.jp?
(Re-launching in August 2009)
A subscription-based website introducing Kudos Partners and offering premium benefits only accessible by members.
Benefits fall into six main categories covering the needs of the exclusive membership:
1. Restaurants & Bars (Dining)
2. Health & Beauty (Relaxation)
3. Shopping
4. Travel
5. Living
6. Services (Business Services)
Key site features include a “keyword” search, monthly campaign pages, monthly prize draws and a regular email magazine.